Matchpoint provides concept development and content creation of video content used in the areas of marketing, advertising, branding, sales, training, and more.
Video Production Studio
Jodi Navta and Luke Previs
E3M had been in business for 15 years.
Then COVID hit.
‘In the moment’ storytelling became more important than ever and the need for E3M’s customers to differentiate by telling compelling, authentic, emotional narratives about who they are and what they stand for became more important than ever before. Budget became more important than ever too.
Their customers were looking for three things:
E3M needed a new name, visual identity, and brand narrative.
We needed to find the right balance in messaging to position E3M as the one who can be trusted to check these boxes: cost effective and flexible — professional yet approachable. There is an implicit expectation that studios need to deliver above and beyond expectations in order to stay competitive.
E3M needed a new name, one that was memorable and reflected the true history of the business.
E3M became MatchPoint Studios.
We learned about the kind of clients MatchPoint wanted to attract and the brand personality they wanted to portray. They needed a flexible logo system that could work in various sizes and contexts. We created a simple mark based on camera frame lines and included a hidden M in the negative space. This gave MatchPoint a memorable and versatile logo for the brand.
MatchPoint wanted to feel premium but approachable. To achieve this, a bright gold leads the brand palette, supported by a deep teal color. Together, these colors give off a sense of quality. And with the CEO and founder being a Purdue grad, this gives him a nice nod to his roots in the face of his brand.
The font choice was based on these same brand attributes: premium and approachable. Termina is a wide sans serif from Fort Foundry. The wide proportions give it a modern but premium feel. The wide proportions, along with a large x-height, allow it to be set at small sizes and still remain legible.
The MatchPoint narrative needed to have meaning and significance. We tied the brand story to the founder's experience as an elite athlete and described how that experience shaped his professional life.
We like to keep it simple. We bring the right people to the right place and the right time to tell your story. We concept, capture, and craft complicated stories that achieve your goal without being fussy, hard to understand, or disconnected. We know how to get shit done. It’s time for a modern approach to living life and documenting your legacy.
The MatchPoint Difference is clear — we take our creativity a step further. We will engage in dialog versus following a plan. We understand that life deals unexpected obstacles that require extra attention, a fresh sense of perspective, and a new way of approaching a path to achieve the goal.
"When I came to Varsity Time for help, we had the energy, product, and high-performing execution that our customers wanted, but our brand didn't show it. The VT team made the process easy and fast, and we couldn't be happier with our results. Trust this team with your brand, they know what they are doing!"
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